Profile

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Skills: Data analytics, Creative thinking & Designing innovative strategies

Industry analysis

A. About the public relation industry

• Creative industries is a new analytic understanding of the economy's industrial components, in which creative thinking is an intake and content or intellectual property is an outcome (Potts & Cunningham 2008). As a result, the creative industries have been redefined as a large and fast-increasing group of industries; in other words, a sector worthy of policy consideration (DCSM 2001).

• The four models which are welfare, innovation, growth, and competition positively related to the creative industries (Metcalfe 1998).

• In many countries, public relations (PR) efforts are being carried out by global organizations. As the number of public relations consultancies and organizations from outside Western countries grows, and public relations knowledge is implemented in diverse countries, international practitioners encounter a variety of obstacles (Sriramesh & Vercic 2009).

• However, there is still a scarcity of empirical evidence on public relations practice in several Asian countries, which could help to widen the theory of public relations (Sriramesh & Vercic 2009).

• Following the Vietnamese government's Doi Moi strategy in 1986, several multinational organizations have gone to Vietnam to start their business, bringing their public relations expertise with them with the goal of applying key public relations principles to the country (Loan 2014). Thus, this trend offers an excellent chance for the PR sector to expand, as well as fair competition among PR firms to swiftly and thoroughly grasp the demands and company missions of newbies (Vero 2015).

• In Vietnam, due to the massive growth of technology, social media has become the most prominent platform for reaching out to and monitoring target audiences. Plus, PR 2.0 also emphasizes the necessity of being proactive and takes a proactive strategy to engage with influencers of all types – journalists, enthusiasts, customers, and specialty specialists – via social media streams (Vero 2015).

• Since the features of public relations practice in Vietnam impact re-theorization or lead to new theories in the future, the transformation of public relations in Vietnam contributes to the body of knowledge of worldwide public relations, especially Asian public relations (Loan 2014).

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B. Requirement of the public relations industry

• Before the advent of modern technology, persuasive writing and media relations were required of PR professionals. However, having those skills alone is not enough to fulfill today's jobs. In order to understand and work in a tech environment, public relations professionals must have extra abilities including social media content creation, analytics, SEO, and programming (Doyle 2021).

• Public relations professions, in general, necessitate exceptional communication, organizational, problem solving, interpersonal, writing, and speaking abilities (Bureau of Labor Statistics 2021).

• Public relations specialists deal with a diverse range of customers across a variety of markets. As a result, the expert must be able to quickly become "up to speed" on the customer's brand, market, and business in order to give outstanding support to each client (Doyle 2021).

• With over 200 public relations firms in Vietnam today, public relations agencies must compete with a slew of new creative ideas on a daily basis. As a result, in order to operate in this sector, being imaginative and delicate is a must-have trait.

• Due to the fast-paced, multitasking, and intricate nature of the job, public relations specialists are constantly under time constraints. As a result, becoming a master of time management and work prioritization will undoubtedly improve your job performance (Doyle 2021).

• In public relations, creating a professional network is more crucial than anything else; it is a requirement for success. Your ability to build relationships while exuding attractiveness and confidence would help you excel in public relations by supporting your communication skills (Career Advice 2018).

• As a result of the Covid-19 pandemic, face-to-face meetings between media and news buyers are becoming increasingly infrequent. The managers will next use strategic thinking to successfully portray a customer’s brand, produce a proposal and event, and run campaigns (Career Advice 2018).

• Lastly, the last two aspects of being a PR professional are understanding how to assess and manage data. As someone who works in this business, the ability to analyze the data will have an enormous impact on the client business (Finley n.d).

C. Event organizer in agencies

• Event planners, also called event coordinators or event professionals, are responsible for planning and coordinating all parts of an event (Better Team n.d).

• It is crucial to understand the relevance of skills and responsibilities needed when working in the agency. Clarifying roles and responsibilities can benefit the company in a variety of ways. For example, boost operational efficiency and save the organization money and time (Rose 2021).

Skills required: (Indeed 2019)

• Detail-oriented: An event planner should have the ability to spot and rectify minor mistakes, such as the appropriate spelling of a name.

• Organize and manage skill: Event planners need to be extremely well-organized. They should be able to manage several jobs, vendors, and to-do tasks while maintaining client satisfaction.

• Networking: The events industry is strongly focused on people and relationships, if event planners wish to enhance the network of various event expertise, thus, they will need to leverage this network to make their events more interesting for their customers.

• Problem-solving: Unexpected incidents can occur at any time. Hence, adaptability and decisiveness are the most necessary abilities in solving problems.

• Be creative and Communication: With the ability to communicate and creative, event organizers can efficiently share ideas with the client and deliver the most optimum solutions for clients that meet their budgets.

Responsibility: (Job Description and Resume Examples n.d)

• Communicate with consumers to understand what they want and specific requirements for the event.

• Create and maintain a budget that is appropriate for the client.

• Choose the location, plan, and set everything up for the event.

• Come up with the layout, agenda, and marketing strategy to promote the event.

• Hire volunteer groups, staff, MC, and other entertainment activities for the event.

• Manage the delivery of goods and services and compliance with legal, insurance, and health and safety requirements.

• Complete additional relevant activities as assigned or requested by clients.

Online profile update report

Self-doxing

Ảnh chụp Màn hình 2022-03-26 lúc 10.18.07.png

After self-doxing my real name on Google, there are no information about myself. However, when I typed in my nickname “Ha Mii” on Google, it is interesting that my LinkedIn profile appeared at the top of the first page. Instagram, Facebook, and Tik Tok are my go-to social media apps on a daily basis. I could spend hours wandering on those apps. Nonetheless, I discovered that I also need to focus on developing my LinkedIn profile because it is a professional business platform that has a wide range of jobs related to my future career. Furthermore, LinkedIn's networking is extensive, allowing me to interact with others in my field. Furthermore, I can have more chances to acquire exposure to hiring managers and recruiters by showing credible evidence and connections.

Future Plan

My long-term goal is to work as a professional event organizer, specializing in music. I've set three small objectives that need to be done first to reach the big final ambition.

My first initial goal is to complete my degree by half of next year. As I am still a college student, I will do my best to learn and explore new knowledge linked to the job. In addition, I will utilize school resources such as the RMIT library and RMIT Personal Edge to advise and guide me in my future profession.

Moving onto my second aim, which is to be able to work for a reputable communication agency within three years of graduating. To reach that goal, I must first improve my organizing abilities by volunteering at school events and gaining experience by working for local agencies.

Finally, my ultimate ambition is to own and operate my firm within the next seven years. As if I've been working in this business for seven years, I'll combine my work expertise and market research to launch my firm.

I want to fulfill these goals since it has always been a passion since I was in secondary school to be a music event director. Before the pandemic, I went to almost all music festivals in Ho Chi Minh. And the feeling when watching other participants immerse themselves in the show enjoying their moments makes me immediately want to do something to make an impression for them and myself to recall a time of my youth. Furthermore, I want to be a piece of the puzzle who can contribute to everyone's good memories, not only as a participant in the event.

To sum up, being dedicated and contributing to creating spiritual values for everyone is always a goal I want to achieve every day.